This has been discussed to exhaustion on Ouddict. He's a scam artist. He pays a LOT in advertising and marketing - namely google ad words and then in some international magazines. For that, he gets a lot of business from first time oud buyers who don't know any better. But countless folks have bought from him and said his wares are trash.
In a world of exaggerated claims (throughout the entire oud industry), his hyperbole stands in a league of his own. If Trump sold oud, his marketing would sound like Alex's. He's a degen.