American Oud defines a new category. Artisanal oud rendered into fine mist for the man who still holds his own. The man who stands up for his values drawing a bold line of distinction in an age when all lines have been blurred. An age in which 'oud' can be 'a little of everything' yet none of that thing, and people have become products along with their environment; Commodities subjected to trending influencers drunk on the power of persuasion hankering for more, hankering for the attention ensuing from corporate conformity preying on hedonistic desires. Desires which real men conquer. American Oud has purpose and it's not for all the boys out there hoping to be popular, hoping the frag they spray on will turn them into a celebrity. Its performance and its profile bespeaks its uncompromising dignity. Composed by the notes and nuances of quality artisanal ouds it doesn't need enhancements of amber, cloves, vanilla, nor tonka bean, let alone saffron or any balsam; not even our beloved musk and ambergris... The Ensar Oud atelier is vast and encompasses an oud spectrum with everything from fresh aquatic notes; florals and fruits, to deep earthen jungles, warm leather nuances, and raw animalics. This format gives you a potent diffusive opening, an oud cloud unlike the rising vapors of swipes, nor the cloying sharpness of the synthetic 'oud.' When applied to the skin American Oud starts fresh, with bold masculine undertones of fine leather, a jacket only felt by the wearer and to those he allows in close. As the freshness fades away a refined resinous chord surfaces and increases in strength over the next few hours though this same chord hums a different tune when applied directly to clothing. The longevity, projection and sillage all perform differently when applied to clothing. Rather than undertones of fine leather like when on skin, a spicy Sichuan-pepper vibe with an ocean-spray saltiness emerges. The freshness surfaces later than on skin, and the dry-down, the aforementioned resinous chord, diffuses a mesquite smokiness, a refined and masculine chord that dominates any intimate setting. Drawing a clear line American Oud stands boldly alone | opposing a society of ambiguous and sterile products. "They nag for attention while I don't say anything, I exude what I am and I am American Oud."