I am so grateful and enthusiastic about the growing awareness and love of Artisanal Oud Oil that is emerging, and I so value the fact that a growing number of fragrance lovers, newcomers, aficionados as well as the truly #oudept connoisseurs, have such a passion about the topic, each having their personal perspectives and feelings on the matter.
However for the sake of those new to oud it's important to know and know and grasp the facts about where the term artisanal oud came from, and who established the Artisanal oud oil niche.
Artistic styles do vary, and there is room for new artists to express their creativity utilizing the same art medium, however in doing so, there is no need to discredit the founder and pioneer of artisanal oud.
As with any art people have their subjective opinions, but we don't argue that Monet gave rise to Impressionism. It's a well established historical truth, just as it's a truth that Ensar established and gave rise to Artisanal Oud.
Neither he, nor I are saying Monet invented paint, nor are we saying he invented oud oil.
Simply as a matter of fact: the Artisanal Oud niche emerged in 2004 with the establishment of Oriscent, now known as Ensar Oud.
Ensar, the man behind it all set out on his fragrance journey from New York, inspired and encouraged by his mentor and spiritual guide, he pursued the legendary and mythical substance, oud.
None of the fragrances purportedly oud in the Arabian markets satiated his thirst, what he wanted was higher quality, a scent; that would stir his soul…
As he traced oud back to its origin in the Far East he came to realize that in order to experience a scent that would satisfy his craving and attain his vision, he would have to do it himself…
Back then, oud was oud was oud, and if it wasn’t Cambodi, it was nothing…
But Ensar had a vision, he focused on the details and nuances as any true artisan does, and began sourcing the raw material himself, scrutinizing the quality and distinguishing between not only the regions, but various stages of resin development and the effects which components of the distillation process had on the resulting oil's scent profiles.
He became obsessed with sourcing and collecting the highest quality oud wood remaining as wild oud sources faded into extinction, and did what no other man in those days with oud of that quality was doing… distill it into oil… And so artisanal oud oil was born.
Artisanal oud oil is the essential oil distilled from small batches of the rarest and highest quality agarwood available. Single origin oud oils can possess over 150 different aromatic compounds, making them incredibly complex. And agarwood co-distillations, and post-distillation fusions, two trademark methods of distillation by Ensar Oud involving specific ratios of agarwood from select regions eliciting and harmonizing desirable scent notes from each, yield oud even more nuanced and complex than most.
For comparison, patchouli essential oil has 9 aromatic compounds, and there are about 39 identified in licorice root... Other essential oils have been found as complex, but none as rare as wild agarwood.
Ensar Oud pioneered the artisanal oud niche by fixating on the details and honing distillation parameters to improve the overall scent profiles.
He redirected, and raised the standards of purity in the entire industry, and produced oud with unparalleled profiles and brought the fabled substance to the entire English speaking world dedicating his life to this pursuit, effectively establishing, and giving rise to the niche of artisanal oud oil.
But as with any art, you'll find the copies outnumber the Original.
However for the sake of those new to oud it's important to know and know and grasp the facts about where the term artisanal oud came from, and who established the Artisanal oud oil niche.
Artistic styles do vary, and there is room for new artists to express their creativity utilizing the same art medium, however in doing so, there is no need to discredit the founder and pioneer of artisanal oud.
As with any art people have their subjective opinions, but we don't argue that Monet gave rise to Impressionism. It's a well established historical truth, just as it's a truth that Ensar established and gave rise to Artisanal Oud.
Neither he, nor I are saying Monet invented paint, nor are we saying he invented oud oil.
Simply as a matter of fact: the Artisanal Oud niche emerged in 2004 with the establishment of Oriscent, now known as Ensar Oud.
Ensar, the man behind it all set out on his fragrance journey from New York, inspired and encouraged by his mentor and spiritual guide, he pursued the legendary and mythical substance, oud.
None of the fragrances purportedly oud in the Arabian markets satiated his thirst, what he wanted was higher quality, a scent; that would stir his soul…
As he traced oud back to its origin in the Far East he came to realize that in order to experience a scent that would satisfy his craving and attain his vision, he would have to do it himself…
Back then, oud was oud was oud, and if it wasn’t Cambodi, it was nothing…
But Ensar had a vision, he focused on the details and nuances as any true artisan does, and began sourcing the raw material himself, scrutinizing the quality and distinguishing between not only the regions, but various stages of resin development and the effects which components of the distillation process had on the resulting oil's scent profiles.
He became obsessed with sourcing and collecting the highest quality oud wood remaining as wild oud sources faded into extinction, and did what no other man in those days with oud of that quality was doing… distill it into oil… And so artisanal oud oil was born.
Artisanal oud oil is the essential oil distilled from small batches of the rarest and highest quality agarwood available. Single origin oud oils can possess over 150 different aromatic compounds, making them incredibly complex. And agarwood co-distillations, and post-distillation fusions, two trademark methods of distillation by Ensar Oud involving specific ratios of agarwood from select regions eliciting and harmonizing desirable scent notes from each, yield oud even more nuanced and complex than most.
For comparison, patchouli essential oil has 9 aromatic compounds, and there are about 39 identified in licorice root... Other essential oils have been found as complex, but none as rare as wild agarwood.
Ensar Oud pioneered the artisanal oud niche by fixating on the details and honing distillation parameters to improve the overall scent profiles.
He redirected, and raised the standards of purity in the entire industry, and produced oud with unparalleled profiles and brought the fabled substance to the entire English speaking world dedicating his life to this pursuit, effectively establishing, and giving rise to the niche of artisanal oud oil.
But as with any art, you'll find the copies outnumber the Original.