I've never slaughtered anything in my life. Whenever Eid al Adha comes, I let @Kruger
do the honors. Goats, sheep, chickens at the distillery – all his department. And so, naturally, I was feeling rather queasy and faint yesterday, after opening and macerating the various musk pods Kruger brought back from Russia....
It is a process I don’t recommend you try at home. The gore and funk of the whole thing has got me lightheaded still. And if you could smell the office this morning! I want to say it was strong and heavenly, only I'd be telling you a marketing “story.” It smelled persistent and candied like a cured meats-turned-caramel sort of thing, but very pervasive and like a floral slaughterhouse, if you can imagine that. Blood turned toffee and flowers… It is when you macerate it in other aromatics or tincture it in very small fractions in alcohol, that musk's true glory comes to sight.
One of the things this whole experience reaffirmed for me is that pretty much ALL musk you find anywhere is fake. From the stuff the "trusted vendors" have sold, to what you're offered as genuine muskiness straight from Russia. All the baby powder business is synthetic. Nothing wrong with that, so long as you know it ain't animal musk you're cringing from – NOT the blood of the deer!
And so now if you visit my office, you'll feel like you entered an ancient apothecary from the 17th century, with body parts, eyeballs and cut fingers macerating in funky alchemical juices in grotesque jars. Only, my jars are Schott YouTility bottles and instead of dismembered fingers what you'll find is deer musk, hairs and skin added to the broth for good measure.
I've added a very generous amount of fresh tincture to the Pure Parfum format of EO No 2, which cranks up the muskiness quite a bit on it from what I'd originally intended on launching.
I know it may come off as pricey at $790 a bottle compared to other "extraits" that sell for half that price. When you compare what they put inside those bottles to what I put into my bottles, though, I think you'll quickly realize the sort of giveaway EO No 2 is. Compared to selling the pure attar, it is indeed a losing business! Throw in the box, the leather casing, the bottle and atomizer, and we're practically home free by the time we calculate our costs.
Message in a bottle: you need to sell predominantly SYNTHETIC concoctions in order to turn any profit at "extrait" concentrations. And I can clearly understand, now, why Guerlain's parfums from the mid-century used to come in 7 ml bottles. At 50 ml, they'd have to either cost ten times what the 'miniatures' cost, or come in radically watered down 'cologne' and EDT strengths. Which is not something I can do to my juice!
Anyway, it's been a super fragrant business, this EO No 2 production, profitability aside, and I am that much more 'educated' on animalics and musk as a result.
I estimate that the No 2 will quickly become a collector's item that demands many times the asking price. And that's not salesmanship talking, it's the simple reality of what I've put into those bottles.
And so, gentle ladies and gents, I recommend you stock up on No 2 while it's still here. I may release it again sometime down the line, but I can assure you with absolute certainty, it won't be the same formula. Just like with No 1 and Sultan Leather Attar. When dealing with ultra precious aromatics, it is IMPOSSIBLE to replicate the same formula exactly. You can do "equally good". You can even do "better". You just can't do "identical".
Party on, you frag animals!